The ROI of Sales Training | White Springs

The phrase ?Return on Investment? (ROI) is widely used in sales training, especially during the current economic climate. Understandably, everyone wants to see suppliers demonstrating ROI. But what does ROI really mean?

In the world of sales transformation, organisations want to know their investment in training sales teams will pay dividends and get results.

It?s hard to define exactly how much success is attributed to the initial, classroom-based training, the methodology and approach, the student, the trainer and so on. What is clear is that repetition supports learning and research shows that 75% of what we learn is through on-going practice as well as informal learning. If we experience something often enough it eventually sinks in!

Investing in sales training is essential and many organisations commit to a complete sales training approach. By embedding a sales training approach into the everyday systems that sales teams use, you can ensure what was learnt in the classroom sticks. At White Springs we assist sales training companies to build client-facing, digital strategies and to leverage technology. ?Technology that transforms learning into a regular, sustainable process for end users.

I believe human interaction will always remain an important part of both training and business. ?However, I firmly believe that technology can add value to those interactions and, in today?s world, technical solutions are an expected norm. ?If an entire sales team adopt the same terminology and approach via their existing systems, everyone starts talking the same language on a daily basis.

So what is ROI? What organisations believe to be ?success? needs to be clearly laid out to their suppliers in the initial brief. ?In the field of sales, technology gives sales teams the tools they need to bring initial training to life each and every day.

Combining training with effective technology ensures that financial investment delivers long-term benefits. What better ROI could there be?

Gary White

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Source: http://www.white-springs.com/the-roi-of-sales-training/

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